Its AI-driven insights help agencies automate manual research and deliver value-packed strategies far beyond traditional keyword research. These features cover the entire content lifecycle from research to post-publication analysis. Scalenut is a platform SEO Anomaly that combines AI-powered content creation with professional SEO expertise, giving you options based on your resources and preferences.
Best SEO Tools for Popular Website Platforms
It is a time-consuming process and there’s a lot to learn, so you may be better off outsourcing SEO. However, performing DIY SEO in some areas is easier with the help of the best SEO tools. Top SEO tools that Forbes Advisor recommends include Ahrefs, KWFinder, WooRank, Semrush and BrightLocal. The higher your rating and the more reviews you have, the higher you’ll rank in the local SERPs. You can monitor your reviews and respond to them manually, but this is time-consuming for any business.
- Once it’s finished, you’ll get an emailed report with a list of content that could rank and get more traffic once it’s refreshed.
- We tapped HawkSEM SEO manager Mackenzie Doyle for her expert insights on the top SEO tools she recommends so you can rise to the top of the search engine results page (SERP).
- With its daily updates and link-building tools, SEObility helps entrepreneurs quickly improve their search engine rankings.
Other Free SEO Tools
The Basic plan is relatively limited on how much research you can do; for example, you’re limited to 25 competitor keywords and 100 keyword lookups every 24 hours. This is likely acceptable for light users, but the Premium or Agency plan will better serve those with more intensive SEO needs. SEO tools will check your website for compatibility with SEO (search engine optimization) and point out any issues by displaying the metrics.
The Ahrefs WordPress SEO plugin will provide you with content audits, backlink checking, and tools to monitor and grow your organic traffic. Semrush is an excellent keyword research SEO tool that, among other things, makes it easy to find out what keywords any page on the web is ranking for. It can be difficult to understand what optimizations you need to make for real organic growth.
From keyword research to competitor analysis, Serpstat helps you optimize your online presence and achieve your SEO objectives. Developed by acclaimed marketing expert Neil Patel, Ubersuggest provides a comprehensive range of SEO and content planning features at an affordable price. SE Ranking is known for offering a robust all-in-one SEO solution.
KWFinder helps you find low-competition keywords that match your topic. Optimizing for these can boost your chances of ranking higher and driving more traffic. For an entry-level tool, it’s great for keyword research and finding backlink opportunities. My favorite thing in Clearscope’s keyword research tool is the “Trending” tag. This means the latest monthly search volume for a keyword is up by more than 50% versus two months ago.
Microsoft Bing Webmaster gives you access to many tools that offer insight into your website, such as reporting, diagnostic, and SEO tools. The SEO tools you can use for free can help you analyze your website, manage backlinks, and review keywords to ensure your site is well-optimized for organic search. These tools provide valuable insights for keyword research, competitor analysis, link building, and overall SEO strategy development without requiring a paid subscription. The full SEOToolSet has even more powerful functions including a Multi Page Analyzer, a best-in-class Ranking Monitor, and a Link Map for inbound link analysis. These tools also go the extra mile to provide search engine best practices along with data analysis. It has a ton of tools on the platform, from keyword research to ranking tracking and even backlink analysis.
Unlike broader platforms that try to do everything, Surfer focuses exclusively on helping you create and optimize content that ranks. Additional features include an integrated SEO Content Editor, TF-IDF analysis, comprehensive white-label reporting, unlimited tracking capabilities in paid plans, and more. Unlike the cloud-based tools dominating today’s SEO software for agency market, SEO PowerSuite takes a different approach with its desktop-based platform. This veteran player has been in the game for 17 years, with its backlink analysis capabilities standing out as particularly impressive. For agencies specializing in local businesses, BrightLocal is the standout choice.