In this article, we’ll break down the fundamental components of on-page SEO — Meta tags, Content Optimization, and Internal linking — and how you can leverage them for success. SEO professionals use various methods to generate quality incoming links, including social media, creating sharable infographics, and even asking for backlinks. We created this complete guide to help refresh your on-page SEO knowledge and keep you updated on the current best practices for optimizing on-site ranking signals.
This can also help boost the rankings of individual pages and can make your website easier to navigate and improve user experience. You can see that the category of the page is “shoes”, and that specific page is about hiking boots for men. This helps search engines understand that your page has a big focus on shoes, with multiple pages about specific types or brands. On-page SEO elements are what helps search engines understand what your website is about. However, on-page factors are just as important, and we shouldn’t lose sight of that. To succeed in generating more organic traffic and improving search rankings, you need to manage all elements of SEO Anomaly SEO for your web pages.
What is technical SEO?
Get this part right, and you’ll be fighting a much easier battle in terms of rankings. Analyse what’s ranking in the SERPs and give you specific recommendations on exactly what you’re missing. We’ve considered many things to do if you want to create SEO content, but as you may have noticed, many of these things require tools for execution. Special thanks to Dawn Shepard, who provided the images for this post. Choosing the right SEO tools can simplify optimization, help you track progress, and improve results.
What is a Page Title?
Her biggest passion after SEO is traveling and riding a motorcycle. For example, the page loads too slowly, it doesn’t match search intent, or there are no relevant links that would send the reader to another page. If your focus keyword is “best content marketing strategy for small businesses”, it would be crazy to use it in all the on-page elements mentioned here. So even if you optimize your product page perfectly and create great content, you most probably won’t rank for the keyword “best climbing shoes”. Internal links also tell the search engines what pages are important and how to get there.
If you want to learn more about combining SEO and UX to get more people to your site, we’d advise you to look at our other articles on user experience. If you’re unfamiliar with crawlability and indexing, here’s a quick explanation of what it is and what it has to do with Google. To show your page in the search results, Google must first know about that page. It has to be indexed by Google, meaning that this page has been stored in their index.
- Each page should have one H1 tag, and H2 tags to outline the main categories of information on the page.
- The page meta description is shown on the search engine results page (SERPS).
- Dropping your main keyword within the first 100 words will help Google to understand what your content is about.
- The goal of on-page SEO is to help pages rank higher for relevant keywords in search engine results pages (SERPs).
- Google’s algorithm changes often, but user experience remains a priority.
- Having good on-page SEO assures search engines that your website has high-quality content that is worth ranking highly.
You can do this by tracking your keyword rankings and analyzing your traffic. To optimize for voice search, use conversational language in your content to align with users’ natural speaking style. Implementing conversational, question-based, and long-tail keywords helps optimize voice search, as these align with how users typically phrase their voice queries. Optimizing page speed is crucial because it significantly affects user experience and is a confirmed ranking factor for Google. Ensure your main keyword is in the introduction, conclusion, h1, and meta description. Other headings can be formed around closely related search phrases or secondary keywords that users search often.
If it’s a solid block of dry, boring text on a topic that only a small handful of people will understand or find interesting, it won’t get any traction. You want your headings to introduce what the next section of content is about. The more specific you get, the more specific the heading tags should be. In general, Google wants to show users the highest quality and most trustworthy content at the top.
Keyword research tools like KeywordsFX and Keywordtool.io can help you understand the keywords people research related to your products and services. Each page on your site should include text content that discusses the page’s topic. More important, optimize your page to match the search intent behind the keywords.