Auditing keyword usage and density means assessing keyword frequency and distribution for natural, relevant, and effective SEO optimization. Audit headers by having one H1 tag per page, reflecting the main topic and keywords. Header tags (H1 to H6) are HTML elements structuring content with headings and subheadings. They guide users in gauging a page’s relevance to their query. Meta descriptions are HTML summaries of web pages, shown below title tags in search results.
- Running this SEO audit gives you three things to take action on to improve SEO.
- Look at the “Organic Search” data, which includes users, sessions, views, and more information.
- The seventh step in our SEO audit checklist is your site’s mobile-friendliness.
- If you’re looking for a free site audit tool, SEOptimer is a great choice for you.
Google Analytics
Maybe you have lots of links from irrelevant directories or questionable foreign domains. Finally, go to the “Referring Domains” tab and look at the types of sites linking to you. The report labels pages as “Good,” “Needs improvement,” or “Poor.” Expand each issue to see the affected pages. Here, you’ll find separate reports for “Desktop” and “Mobile.” Click “Open Report” at the top of either chart for more details.
Best free SEO audit tools
You’ll also get keyword rankings to track how individual pages perform for target keywords. Identify opportunities to refine content or target new search terms. Screaming Frog generates a ton of data, so it’s good to prioritize the outcome.
An audit can give insight into the challenges you’re facing, why you’re not achieving your SEO goals, and the strategies your competitors are using. We can also help you determine whether a website redesign or rebuild may be necessary to implement a successful ongoing SEO campaign. If you’re an online retailer, our team has extensive eCommerce expertise and can deliver one of the most detailed and comprehensive eCommerce SEO audits available. The audit will help you be more prepared and eliminate unknowns when heading into a full comprehensive SEO campaign. To play on the safe side, you can automate technical SEO audits and set up alerts in WebSite Auditor.
Enter your website’s SEO Anomaly URL and click on the Analyze button to get a site audit report for free. Also, make sure to use the following two FREE tools from Google for site audits. Screaming Frog SEO Spider is best SEO audit software that’s used as a website crawler by many SEOs around the world to perform technical SEO site audits. The Site Audit tool from Ubersuggest crawls up to 100 pages for free. But if you want to crawl more than 100 pages, you should go for their premium plans which are listed below. You can click on each one of those crawled pages links to rectify issues within your site for better crawlability.
For a small, personal site, these settings may be fine as they are. However, settings like the maximum number of pages crawled under “Limits” is something you may want to alter for bigger projects. However, this is not the primary purpose of your title and meta description. Broken links occur when a third-party resource to which you link ceases to exist.