There are two types of links involved in on-page SEO—internal links and external links (also called backlinks). We shares some great intel on linking in this 10-step SEO audit, but here are the basics. Once you’ve optimized your pages for improved rankings, you’ll want to measure your success. Linking to other sites is not a ranking factor, but when you link, choosing high-quality sources can help establish your content as credible.
These metrics provide SEO Anomaly insights into how users interact with your content and whether it satisfies their expectations. Fresh content also gives you opportunities to target trending keywords. For example, updating a blog post with recent data can help it rank higher for related queries. Image optimization is crucial for improving page load speed and enhancing SEO. Large images slow down your site, frustrating users and hurting rankings. Well-structured, clear content makes it easy for users to find information quickly.
Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. Although both are important for rankings and search visibility, on-page and off-page SEO each solve for different SEO factors. For higher pages per session, include internal links strategically throughout your content and offer suggestions for related articles or resources at the end of the page. A positive UX boosts user satisfaction and signals to search engines that your site provides value.
Add Engaging Visual Content
Download the free Google Quality Rater Tool and get the kinds of insights on your content that actually improve your rankings. In 2010 Google announced it would use website speed as an official ranking factor. Automated content optimisation uses AI tools to constantly analyse your SEO and content based on what’s ranking in the SERPs in real-time. Below are the 50+ page on page SEO ranking factors you need to pay the closest attention to in 2025. The information from keyword research can help you decide which keywords are worth pursuing and what you’ll need to include to cover them thoroughly.
The ideal On Page SEO score varies, but it generally means your page is well-optimized according to SEO best practices. While Off Page SEO might seem less controllable compared to On Page SEO, it’s equally important. A well-rounded SEO strategy requires a balance of both On Page and Off Page efforts. To better cater to customer needs and encourage repeat purchases, I recommend adding personalised product recommendations to your product pages. This can be as simple as adding a “recommended for you” or “you may also like” section to your product pages, encouraging shoppers to take a look at other items in your store. The way that your website looks, feels, and runs can significantly impact product page SEO.
It helps build your credibility for Google and (duh!) makes it easier for your customers to reach you! Read more about improving your local SEO and boost your foot traffic. The individual SEO score of your website indicates how well the web page complies with search engines’ quality guidelines. One can roughly say, that if the score is higher than 80% it means that the web page is already well-optimized whereas a score below 80% shows that there’s still room for improvement. If the score is below 30% there are severe errors and SEO issues on your website you should definitely deal with.
- This concept refers to how fast your site loads and how well it performs including on mobile devices.
- The best practice for adding image alt tags is to create alt text that describes the image and that includes your target keyword or phrase.
- Your sitemap serves as a blueprint for search engines, laying out all of the pages that you want to be crawled and indexed.
- First of all, it looks better and makes more sense for the users.
Alt Text for Images
They can significantly improve your keyword, competitor, trends, and audience research processes. If you run a product site, use schema markup to mark up product pages with details like price, availability, and customer reviews to enhance visibility in search results. If you want easy access to all of your multimedia content, I suggest using SEOBoost’s content management feature that stores all your images in one place.
Alternatively, if you definitely won’t be selling the product again, consider redirecting customers to products that are in stock. That way, you can (hopefully) persuade them to buy something else instead. Learn how in Shopify’s guide to creating and managing URL redirects. In that case, the best alternative is to no-index your product tag pages, just like in the previous example.
When talking about on-page optimization, semantic distance refers to the relationships between different words and phrases in the text. This differs from the physical distance between phrases, and focuses on how terms connect within sentences, paragraphs, and other HTML elements. Each web page is made up of different parts—headers, footers, sidebars, and more. Search engines have long worked to determine the most important part of a given page. Both Microsoft and Google hold several patents suggesting content in the more relevant sections of HTML carry more weight.
While it is important to make sure the technical SEO and off-page elements are also optimized, you should not ignore the on-page factors. There are plenty of studies that show how page load and longer loading times leads to more people abandoning the page before it ever loads. When you have links to related content to provide more context or information on a topic, people are likely to click on them to learn more. Create pages that are optimised for relevant keywords and then group them together so searchers (and Google) can find them.