There’s also a section with additional resources that explain more about on-page optimization to help you create a better SEO strategy that empowers your business to grow online. As a website owner, you’re able to control each on-page SEO factor from this on-page SEO checklist. Search engines like Google will not refer traffic to websites that are not secure and do not handle users’ data properly (ironic, I know). Contextual external linking simply means placing outbound links to other sites that add value to your readers. This structure shows Google that you’re an authority on the entire topic (topical authority).
- Fixing orphan pages is often a simple process, and it can eventually improve your website’s overall SEO performance if done correctly.
- This ensures the same content can’t rank for the same primary keyword twice.
- Stable growth of your backlink profile is one of the main cornerstones of your site’s success.
- It enables your site to adapt to whatever device your audience uses to have a positive experience.
- On-page SEO works to convert your existing traffic, making each an important element in marketing.
We don’t boast of being the leading or top internet marketing agency. We are a bunch of obsessively passionate marketers whose business is to mind on your business. At Orka Socials, we genuinely believe there is a better way to do marketing. Ours is a more practical, result-driven approach where clients are earned rather than bought. A featured snippet is a summary of an answer to a user’s query, which is displayed on top of Google search results.
Best heatmap tools
WebFX’s on-page SEO services include thorough title and meta tag optimizations to help you create click-worthy links that are relevant (and helpful) to users. Along with search intent, backlinks are one of the most critical ranking factors. If you’re trying to boost the rankings of the page you’re optimizing, you’ll want to add internal links to it from other pages on your site. Titles and meta descriptions are some of the first things that search engines Googlebot and Bingbot look at to understand your page content. They tell search engines about the scope of your article and can improve your rankings if done right. The same applies to your website structure—the categories on your site and the way posts and pages are organized.
It shows the average number of pages your users visited in one session. There are tens of different rich snippets that may be displayed SEO Anomaly in Google. But there are many that can be achieved by using the structured data. It’s been proven that pages with meta description get 5.8% more clicks than the ones without a description. The first one is well structured and has an optimal length while the second is truncated and doesn’t even include the keyword “Wisconsin”. Let’s say you have a fitness blog and your focus keyword for a new post is “chest workout”.
You can find these search terms with a tool like Semrush’s Organic Research. You want to give every image on your site a descriptive filename and alt text. This is why you want to drop your keyword somewhere in the first 100 words or so. First, Shai created a bunch of brand new websites just for these experiments. These were fresh domain names that had never been registered before.
Encourage User Reviews for Social Proof
Every page should have one H1 tag that clearly describes the content. It’s one of the simplest yet most important tasks on any checklist for on-page SEO. The keyword gets a lot of search interest—60,500 searches per month.
They don’t want to end up on a page with listings of different tire brands. Google knows this, so it analyzes your content to ensure it fits the user’s search. Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business. You can also invest in on-page SEO services to help you optimize your site’s content. There are many factors that influence how Google ranks your page and it can be difficult to manage all of them. With on-site SEO services, you can hire the experts at WebFX to handle your SEO campaign for you.
Although this process may seem unnecessary at first, you’ll surely be thankful for planning everything ahead when you start the optimization process. An astonishing fact is that 15% of daily Google searches have never been searched before. This means that every day, your business gets new opportunities to be the first to reach a prospective audience. However, you will never know how to do it without proper keyword research.