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How Does SEO Work?

For one, SEO is all about organic growth, which you can’t control directly. The other reason is that building an effective SEO strategy is often trial and error. It could take you a few months of collecting data before evaluating if your plan is working or not. A...

Google SEO 2023: Complete SEO Beginner’s Guide

What they mean is that you should find synonyms and related keywords and “sprinkle them” across the page to make sure Google knows what it’s about. Once you have a focus keyword, you should use it to optimize your page for the given topic. Your content strategy should...

Columbus SEO Company Voted Top SEO Agency in Ohio

Whatever your marketing needs, we’ve got you covered with a full suite of services and a team of over 100 experienced, passionate digital marketers. With that said, it is still valuable to have a baseline understanding of the cost and affordability of SEO for your...

What is On-Page SEO?

There’s also a section with additional resources that explain more about on-page optimization to help you create a better SEO strategy that empowers your business to grow online. As a website owner, you’re able to control each on-page SEO factor from this on-page SEO...

On-Page SEO: What is It and How To Improve Ranking Factors?

There are two types of links involved in on-page SEO—internal links and external links (also called backlinks). We shares some great intel on linking in this 10-step SEO audit, but here are the basics. Once you’ve optimized your pages for improved rankings, you’ll...

7 Most Important Google Ranking Factors in 2025

Optimizing images, reducing server response times, and enabling browser caching can significantly improve page speed. That’s not to say that publishing this type of content will automatically result in links. But, at least according to this study, it can increase the...